Each week, I share strategies from the top B2B creators on how they grow their audiences, promote their work, and build their personal brands.
🎯 Have you ever felt that content burnout?
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Hi there, It’s not easy to create content at a level of quality you can truly be proud of. Been there. Done that. And sometimes, I’m still doing that. Lately, I find myself in situations where I feel the pressure of content burnout. And it’s not just me. Most marketers around me are burnt out because they have to do it all - create the strategy for their content, produce the content, optimize it, distribute it, improve it - and it feels like a never-ending rollercoaster. But as I write this newsletter, I realize something: sometimes, we just need to stop.
We need to pause and look at our work. Guess what? You’ve done the work. Take a moment to look at it. Be proud of yourself. Be proud of your team. Go ahead, do a little mind dance celebration. Great. Now let it sit there and watch how people respond to it. Don’t overwhelm your creativity. Don’t rush to publish one piece of content only to immediately jump to the next. You’re not a robot. You’re a person who also has a life to live. There will be days when you feel the weight of content burnout. When that happens, make sure you take care of yourself—and your content. How? Glad you asked! (I still feel the tour vibe from presenting this on stage.) I have a solution for you. Check out my article here. I hope it helps you or at least reminds you that it’s not the end of the world if you find yourself facing content burnout. Yours, Robert
🧠 Visual of the WeekSame message, but different format. Join the conversation on Linkedin. Let me share some secrets with you:How I visualized complex ideas → I promised Janis I would share his course with my audience. So, check him out and tell him Robert sent you. Sick of all the ChatGPT prompts and other A.I. guru tactics on how to use A.I.? Be smart and start using an A.I. agent.
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The B2B Creator Newsletter
Each week, I share strategies from the top B2B creators on how they grow their audiences, promote their work, and build their personal brands.
Timp de lectură 1.8 min Salutare Reader, Hai să-ți spun despre una dintre cele mai subapreciate lead magnets de pe piață - bine, poate aici în România sau poate sunt eu prea entuziasmat de acest subiect. Anul trecut când am fost full pe theb2bcreator.com și trimiteam săptămânal un newsletter mi-am dat seama că trebuie să fac cumva să atrag oameni în newsletter într-un fel diferit. Doream să ofer valoare adăugată mai mult decât un ebook sau un webinar la care oamenii să se aboneze. De asemenea...
Hi there, For the past decade, I've focused on one thing in my public speeches and presentations: asking people to follow me on social media. But during my last speaking experience, I tried something different. I used a QR code to ask people to subscribe to my newsletter. Now, after 4 speeches I have over 250 people subscribed to my newsletter - 250 people who gave me their email because they were interested in my message, my marketing principles, and trusted me to deliver important lessons...
Hi there, It’s Robert… Well, not really. Robert is on tour right now, and he’s let us take over writing this email. Here's a picture of him connecting with his audience (literally)- sharing a meal on stage with people. Since he’s been the one handling the emails up until now, we’ve got to try something different. So, here goes nothing! I’m a big believer in the power of storytelling. I mean, look around. Every brand, every influencer, even every product has a story to tell. But here’s the...