Each week, I share strategies from the top B2B creators on how they grow their audiences, promote their work, and build their personal brands.
🎯 What no one tells you about the last slide in a presentation
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Hi there, For the past decade, I've focused on one thing in my public speeches and presentations: asking people to follow me on social media. But during my last speaking experience, I tried something different. I used a QR code to ask people to subscribe to my newsletter. Now, after 4 speeches I have over 250 people subscribed to my newsletter - 250 people who gave me their email because they were interested in my message, my marketing principles, and trusted me to deliver important lessons directly to their inbox. Focus on your last slide in your presentation. It can be maybe one of the most important elements in your entire presentation. This week’s newsletter is about a lesson I’ve tried and experienced: build your own newsletter, don’t rely on social media followers, and create a clear path between you and your audience. Because the person who is closer to their audience is the one who will win in the long run. Thank you for being a part of my community. This means so much to me.
🧠 Visual of the WeekSame message, but different format. Join the conversation on Linkedin. Let me share some secrets with you:How I visualized complex ideas → I promised Janis I would share his course with my audience. So, check him out and tell him Robert sent you. Sick of all the ChatGPT prompts and other A.I. guru tactics on how to use A.I.? Be smart and start using an A.I. agent.
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The B2B Creator Newsletter
Each week, I share strategies from the top B2B creators on how they grow their audiences, promote their work, and build their personal brands.
Timp de lectură 1.8 min Salutare Reader, Hai să-ți spun despre una dintre cele mai subapreciate lead magnets de pe piață - bine, poate aici în România sau poate sunt eu prea entuziasmat de acest subiect. Anul trecut când am fost full pe theb2bcreator.com și trimiteam săptămânal un newsletter mi-am dat seama că trebuie să fac cumva să atrag oameni în newsletter într-un fel diferit. Doream să ofer valoare adăugată mai mult decât un ebook sau un webinar la care oamenii să se aboneze. De asemenea...
Hi there, It’s not easy to create content at a level of quality you can truly be proud of. Been there. Done that. And sometimes, I’m still doing that. Lately, I find myself in situations where I feel the pressure of content burnout. And it’s not just me. Most marketers around me are burnt out because they have to do it all - create the strategy for their content, produce the content, optimize it, distribute it, improve it - and it feels like a never-ending rollercoaster. But as I write this...
Hi there, It’s Robert… Well, not really. Robert is on tour right now, and he’s let us take over writing this email. Here's a picture of him connecting with his audience (literally)- sharing a meal on stage with people. Since he’s been the one handling the emails up until now, we’ve got to try something different. So, here goes nothing! I’m a big believer in the power of storytelling. I mean, look around. Every brand, every influencer, even every product has a story to tell. But here’s the...